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What are Meta tags and how to develop Meta tags for SEO?

Meta tags are snippets of text in the Hypertext Markup Language (HTML) that describes some aspect of the contents of a web page. Meta tags do not appear on the page itself, but only in the page’s code. Meta tags provide information about the page and search engines will index the pages. Meta tags will help execute easier to search engines to define what your content on webpage. So that someone searching for the same kind of information the page contains will be able to find it In brief.
Meta tags only exist in HTML, regularly at the “head” of the page, and so are only noticeable to search engines.

What Meta Tags Do For SEO?
Meta tags for SEO offer more details about your website to search engines and visitors who encounter your site in the search engine result pages (SERP). Meta tags help in SEO to optimize the highlights and the most important elements of your content in a more convenient machine-readable format which is most suitable to search engines.
Find Meta tags HTML in web pages -
Meta tags in webpage can found by just right-click anywhere on the page and select “View Page Source” to find whereas Meta tags are available or not. 
What are Meta tags and how to develop Meta tags for SEO?
Meta tags could be placed at the part at the top, or “head” of the page and it would look like as below –
<head>Meta tags are located here</head>

Know Your Meta Tags –
There are four major types of Meta tags for SEO some are less common or not relevant to SEO. We will check and talk about them all. Some of the Meta tags are useful at once only. Others are using regularly, and will certainly improve the traffic by permitting.
  • Meta Title Tags
  • Meta keywords
  • Meta Description
  • Meta Robots Tags
Meta Title Tags –
Meta title tags are the part of the Meta tags. Meta title tags appear at the top of your HTML inside the < head> area. Think of Meta title tags similar to the title of the chapter of a book. It shows the people and search engines what your page is about. The title tag should include relevant keywords to help the search engine discover what the page is about.

Meta title tags sample HTML code would be like as below -

<head>
               <title>
               What is SEO? & Why It Is Important – Beginner Guide To Search Engine Optimization – Digital Forums
               </title>

</head>

Find more about how to write and benefits of Meta tags.

Meta Keywords -
Meta keywords are separated from the regular keywords because it does not appear on the webpage. Meta keywords tag is where you place all of the keywords you use on your site.. This is primarily where you want the words which will lead you to the top of the SERPs page to be. We can find the Meta tag keywords tag in the source code of webpage, rather than on the live.

Meta keywords sample HTML code would be look like as below-

<meta content = ‘What is SEO, On page SEO factors, On-page SEO, Off-page SEO, Search Engine Optimization, SEO on-page ranking factors, SEO techniques, SEO guides for beginners’ name =’keywords’/>
Find out more about Meta keywords and also benefits

Meta Description –
Meta description tag is a bit of HTML code in a web page header that describes the content that is on the web page. The Meta description is regularly placed later the Meta title tag and before the keywords tag. When optimizing a web page for search engines (SEO), it is recognized as the biggest exercise to use Meta description tags. The keywords in a Meta description tag could influence ranking on a search engine results page (SERP).

Meta description sample HTML would be look like as below -
<meta content = ‘Search Engine Optimization is a digital marketing technique which includes On-Page and Off-Page SEO to increase the quantity and quality of organic traffic to your website’ name =’description’/>

Meta Robots Tag –
Meta robots tags are an indication to search engine crawlers (robots or "bots") as to what they would do with the page. Meta robots tags give an instructions to search engines on how to crawl or index parts of your website.

Meta robots tags are combine the commands as per user requirement. Please find the types of Meta robots tags 

  • For Index and Follow - <Meta name=”robots” content=”index, follow”>
  • For Index and NoFollow - <Meta name=”robots” content=”index,nofollow”>
  • For NoIndex and Follow - <Meta name=”robots” content=”noindex,follow”>
  • For NoIndex and NoFollow - <Meta name=”robots” content=”noindex,nofollow”>
Get more information how Meta robots tags place in webpages and what is the use of the different Meta robots tags

How to optimize your Meta tags:
Meta tags can improve both search engines and searchers. They can help you increase the user experience and the display of your business information. This can contribute to an enhanced authority, an enhanced search presence and thus, a higher ranking.

If you’re set to review your execution with Meta tags, here’s a smart checklist to begin with

  • Find all of your pages and content having the Meta title tags and Meta descriptions. Start spending more care to your headings and how you structure your content
  • Don’t ignore to sign up your images with alt text
  • Use Meta robot tags to tell search engines on how they should access your content
  • Search for duplicate pages, and use canonical tags to bypass cannibalizing your individual content with duplicate or related content
  • Create a checklist of the actions that you need to recur when you develop new content and turn Meta tags into a part of your routine.

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