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What is SEO? & Why It Is Important - Beginner Guide to Search Engine Optimization

What is SEO?

Search engine optimization is a digital marketing technique which comprises of On-page and Off-page SEO which helps in increasing the traffic to a website.SEO (Search Engine Optimization) is an easy practice of promising a website can be found in search engines for words or phrases related to what they offering. It is a method of improving the quantity, quality and visibility of a website by organic search results. It's the practice of optimizing websites to make them reach a high position and top result for a keyword in search engines.In addition, it is the best way to improve the quality of the website by making user- friendly, faster and simpler to navigate.

Why is SEO important?

Hope you are clear about what is SEO. Now we can discuss why is SEO important.

SEO (Search Engine Optimization) is the leading process of growing the quantity and quality of visitors to the website by improving the rankings in search engine results.

The websites on the first page of search engines receive almost 95% of clicks. Case studies show that results that appear higher up the page receive an increased click-through rate (CTR) and more traffic. In the present competitive market, Search Engine Optimization is more valuable than ever. Search engines help millions of users by day seeing for results to their inquiries or for clarifications to their problems.

SEO (Search engine optimization) is required because:

  • The most of the search engines users are more likely to click on one of the top 5 recommendations in the search results pages (SERPS). To obtain the benefit of this and extend the visitors to website or users to the online store it needs to be in the top positions.
  • Good SEO exercises will increase the user activity and the usability of a website.
  • Users trust web search tools and having nearness in the best positions for the catchphrases the client is looking, builds the site's trust.
  • SEO is great for the social promotion of a website. People who find your website by searching Google, Bing or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels.
  • SEO is very important for the stable running of a big website. Websites with more than the individual author can profit from SEO in a direct and indirect way. Their direct advantage is a boost the search engines traffic and their secondary bonus is becoming a regular framework to use before publishing content on the site.
  • SEO can put you first out of the competition. If two websites are marketing the same thing, the search engine optimized website is more likely to have more buyers and make more purchases.
 What is SEO and Why it is important

What goes into SEO?

To know what SEO actually, let's split the sentence down and look at the parts:
Quality of traffic - We can bring all the visitors in the world, but if they are visiting our site because Search engines show them you're a resource for Sports products when actually you're a producer selling sports shoes, this is not quality traffic. Instead, we want to bring visitors who are genuinely interested in the products, which we offer.

Organic results - Ads give up a significant portion of many Search engine page ranks. Organic traffic is any traffic, which we do not have to pay for.

How SEO works-

Search engines are using a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers take all those 1s and 0s back to the search engine to develop an index. That index is then fed through an algorithm that tries to match all that data with the user query.

There are a number of factors that work on the search engine's algorithm –
SEO is a method to optimize the website to obtain high reach and high position in Google and another search engines search results. SEO will always focus on rankings in the organic search results.

The majority of online activities begin with a search engine, and almost 75% of searchers found their searches on Google. Also, confirmed that the top five results on search engines will get 66% of all clicks and you get an impression of why SEO (Search Engine Optimization) is important for a website.

SEO methods can be categorized into two groups:

  • On-page SEO
  • Off-page SEO

On-page SEO factors

On-page SEO about all the things which can influence on in the website. All kinds of technical features of your website are valuable for the opportunities of your website to rank in the search engines. This mainly involves optimising a website and content to improve the relevancy, accessibility and experience for users.

The structure of your website, the content of your site, your site speed and other important on-page SEO factors. Browse for the various categories of our SEO blog to find all those necessary on-page ranking factors.

Some of the On-Page Search Engine Optimisation Techniques –

Keyword Research
Custom 404 page
Mobile Friendly
Broken links
Page Speed or website speed
Header tags Optimization
Link Redirection
Link juice
Keyword Density
Outbound Linking
Social Sharing Buttons
Code to Text Ratio
Content Freshness
URL Rewrite
Site Structure / SEO-Friendly URL
Content Strategy / Optimization
W3C Validation
Keyword into the page URL
Internal Linking Structure
website index or Cache date
Canonical issue
Schema Implementation
Image File names
Rich snippets
Duplicate content
Image optimization
Better Readability

Off-page SEO factors - 
Off-page SEO activities and methods, which would be used to improve the position of a website in the search engine results page (SERPs). These circumstances are a bit more hard to influence. The most off-page parts are the links to your site.

The most powerful off-page factors are the links to your site. Since, SEO can also include activities to help increase the quantity and quality of ‘inbound links’ to a website, from other websites. The more (relevant) sites link to your website, the higher you’re ranking in the search engines will be. This exercise has historically been recognised as ‘link building’, but is really just promoting the brand with an important online, through content or digital PR.

Some of the typical activities include in Off-Page SEO –
Article Submission
Guest Blogging
Q/A link Building
Blog comments
Infographic Submission
Questions and Answer
Blog Directory Submission
Link Baiting
Resource Pages
Blog Marketing
Local Listing
Search Engine Submission
Infographics Submission
Social Bookmarking
broken link building
Participate in Quora
Social Media Engagement
Business Reviews
Photo Sharing/Image Submission
Social Networking Sites
Classified Submission
Pinging Service
Social Shopping Network
Competitor’s Backlinks
PPT Submission
Video sharing/Video Submission
Email Outreach
Press Release Submissions
Web 2.0 submissions
Forum Marketing/Forum Submission
Profile links

Building an SEO-friendly site
Once you're willing to begin exercising on SEO walks, it's an opportunity to practice these SEO techniques on a site, whether it's brand new or an old one you're developing.

Being the best means concentrating on technological excellence, excellent User Experience, great website security and absolutely awesome content. You should focus on all the features of website optimization in order to get the excellent results.

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In Summary
Do your homework and understand what kind of content your potential customers are looking for. Build an amazing site, generate content peoples which makes easy for them to share it. Do this and you'll excite to see your website traffic increase.

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