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What is SEM (Search Engine Marketing)?

Search Engine Marketing is the process of generating website traffic by acquiring ads on search engines. Search engine marketing or SEM, is one of the most efficient ways to grow your business in an increasingly competitive marketplace. Search engine marketing is the most efficient way to advertise your products and increase your business. In this guide, you'll get an overview of search engine marketing basics as well as some tips and strategies for doing search engine marketing.

What is SEM - Search Engine Marketing - Pay per Click.

Search Engine Marketing – An Overview

Search engine marketing is the method of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Advertisers bid on keywords that users of assistant such as Google and Bing might enter when seeing for particular products or services, which gives the advertiser the opportunity for their ads to perform adjacent results for those search queries.

These ads, often known by the term Pay per Click ads, come in a variation of formats. Some are small, text-based ads, whereas others, such as product listing ads (PLAs, also known as Shopping ads) are more visual, product-based advertisements that allow customers to see important information at-a-glance, such as price and reviews.

Search engine marketing’s biggest strength is that it offers advertisers the chance to put their ads in front of motivated customers who are ready to buy at the accurate moment they’re ready to make a buying. No other advertising medium can do this, which is why search engine marketing is so effective and such an amazingly excellent way to grow your business.

Related SEM Synonyms & Acronyms

Search Engine Marketing and/or Pay per Click to refer to paid listings, with the longer term of search engine marketing used to encompass both SEO and SEM.

Below are few of the common terms also used to refer to SEM activities:
·        CPM - Cost per Thousand Impressions
·        CPC - Cost per Click / Pay per Click
·        CPA - Cost per Acquisition/ Pay per Acquisition
·        eCPA - effective Cost per Acquisition
·        CPV - Cost Per View
·        vCPM - Cost per thousand viewable impressions
·        PPC  - Pay per Call

Most search ads are auctioned on a CPC / PPC basis, but few other advertising opportunities may also be auctioned on a CPM, CPA basis.

SEM for Beginners

 Google Ads is by many measures the most successful paid search platform utilized by search   marketers, followed by Bing Ads, which also serves an important portion of ads on Yahoo.
 To covering generic paid search courses, you can find the most recent news about SEM and   effective  tips to get started with PPC ads on the major search marketing platforms following:
  • Google Ads
  • Bing Ads
  • Yahoo: Search Ads
  Every platform offers its own getting started guides and helpful tutorials.

Keywords and Account Structure –

Another significant aspect of keywords that is primarily for the success of a search engine marketing campaign is the account structure. Logical keyword grouping and account structure can improve you achieve the greater click-through rates, lower costs-per-click, and generally stronger overall performance, and keyword analysis can help you measure about how to best structure your account.

Google Ads account structured is composed of five distinct elements:
·        Ad campaigns
·        Ad groups
·        Keywords
·        Ad text
·        Landing pages

Ad campaigns should be in several cases, focus on similar products or services. For example, if you run a campaign for a medical, one ad campaign could focus exclusively on child disorders such as Understanding disorders, ADHD, AUTISM, Down Syndrome and Dyslexia, whereas another might focus on learning disabilities and so on.

Ad groups allow for each campaign to be more subcategorized for relevance. In our Medical example, one ad group could be for different types of disease or. For the learning disabilities campaign, one ad group might focus on autism and math learning, while another could focus on general issues with learning math. This level of organization might need slightly longer to set up initially, but the awards – namely higher CTR at lower cost – make this effort useful in the long run.

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